PRIVACY POLICY
CONSUMER PERSONAL INFORMATION
WE TAKE PRIVACY SERIOUSLY
At Direct Alert we respect your privacy and value our relationship with you. Your personal information will be protected, will never be sold, and unless we advise you in advance, will be used only by Direct Alert, our affiliates, dealers/retailers, and service suppliers (only to provide services). Our goal is to enhance your product and service experience with us. By submitting this personal information to us, you are consenting to its use and disclosure for the following purposes:
- Meeting safety, security, legal and regulatory requirements;
- Providing you with general marketing, product, service and business partner information and offers;
- Conducting market analysis;
- Maintaining the accuracy of our records to respond to your inquiries and provide you with warranty or other customer service communications, and otherwise manage our relationship with you
- Satisfying other reasonable, legitimate business interests (such as collecting outstanding debts).
DIRECT ALERT PRIVACY POLICY
CONSUMER PERSONAL INFORMATION
• What information about me is collected by Direct Alert and how is it used?
• Will Direct Alert share my personal information with other parties?
• How is my personal information protected?
• Can I opt-out of Direct Alert Marketing promotions and initiatives?
• How can I access and correct errors in my information?
• How do I contact Direct Alert?
• Will Direct Alert update its Privacy Policy?
WHAT INFORMATION ABOUT ME IS COLLECTED BY DIRECT ALERT AND HOW IS IT USED?
A/ Personal Information that Direct Alert May Collect About You:
Direct Alert collects personal information about you that is reasonably necessary for the purposes described above. We may collect this information directly from you or from our Direct Alert web sites, dealers/retailers, affiliates, service providers, and other sources that compile lists of potential vehicle purchasers, always with your consent when required by law.
For example, when you purchase or lease a Direct Alert system, information may be collected for the above stated purposes. Direct Alert also conducts contests, quizzes, surveys, promotions and offers several forms of personalized services, in respect of which you may be requested to provide certain contact and eligibility information such as name, mailing address, telephone number, e-mail address and other information that may be required to provide or administer these services or promotions. We use this information as described in our list of uses set out above. The more information you volunteer, and the more accurate it is, the better we are able to customize and improve your experience with Direct Alert.
B/ Visiting The Direct Alert Web Site:
(i) What Information Direct Alert May Collect Through its Web Site:
During normal Web site usage, you can visit our site without communicating any personal information. However, to make use of certain features on our site, such as contests, promotions and personalized services, users may need to register with the Direct Alert site. As part of this voluntary registration, Direct Alert may request contact and eligibility information such as name, mailing address, telephone number, e-mail address and other data required for operating these services or promotions.
As described in paragraph A above, we may also ask you to provide additional personal information. We use this information as described in our list of uses set out above. Again, the more information you volunteer, and the more accurate it is, the better we are able to customize and improve your experience with Direct Alert.
(ii) Direct Alert’s Web Site – Use of Cookies:
When you visit one of the Direct Alert web sites, we may collect and store information about your visit on an anonymous, aggregate basis using "cookie" technology. A cookie is an element of data that a Web site can send to your browser, which may then store the cookie on your hard drive. Cookies may tell us the time and length of your visit, the pages you look at on our sites, and the site you visited just before coming to ours. We may also record the name of your Internet service provider. This information allows us to measure site activity to tailor the consumer's experience within our Web site. The goal is to save you time and provide you with a more meaningful visit. Cookies used by Direct Alert on its Web sites are solely to facilitate navigation and security across the site, and are not used to capture or reveal personal information.
If you are concerned about cookies, you may modify your browser settings to notify you when you receive a cookie. If you do not know how to modify your browser settings please consult your browser documentation or the supplier web site. You may visit the Direct Alert Web site with your cookies turned off. However, you may not be able to access some of the areas of our site, which require cookies for customization and personalization.
We may also use third parties to serve Direct Alert advertisements on other web sites. In serving Direct Alert advertisements these third parties may place cookies on your browser computer and may collect certain anonymous information about your visits to other web sites. This information includes browser type, IP address, Web activity and time of day and is used to better understand and optimize Direct Alert's online advertising campaigns. To opt-out of these cookies, please review the privacy policies of that web site and follow the instructions on their site.
WILL DIRECT ALERT SHARE MY INFORMATION WITH OTHER PARTIES?
When you provide Direct Alert with personally identifiable information, Direct Alert may share that information with our dealer/retailer network and our affiliates. Direct Alert also may share your personal information with business partners solely for use in promoting joint marketing programs. Before we share your information with any of these or other organizations we will ensure we have the consent required under applicable law. For further information about those with whom we may share your information, please contact us. Direct Alert may also share your personal information with our suppliers for the exclusive purpose of providing services for us (e.g. mailings to you in response to your request for information, or to fulfill your request to enter a promotional activity).
We may disclose your personal information as required by law, in conjunction with a government inquiry or in litigation or dispute resolution.
Additionally, our Web site, www.directalert.ca , does contain links to sites outside of and not controlled by Direct Alert such as those belonging to partners. Direct Alert is not responsible for these sites, their omissions or for the policies or content of their Web sites. We recommend that you read the privacy policies of these sites before making a decision to provide your personal information to the site operators.
HOW IS MY PERSONAL INFORMATION PROTECTED?
Direct Alert is committed to protecting your personal information in full compliance with this Privacy Policy and applicable laws. Direct Alert understands your concerns about online security and about the security of your information otherwise collected by us and we take reasonable precautions to prevent the loss, misuse or alteration of information under our control. Your personal information may be stored and/or processed or otherwise used by or on behalf of Direct Alert inside of Canada. In addition, we employ generally accepted information security policies, procedures and techniques.
We encourage you, the user, to observe the security features built into your browser. Upgrading to the latest version of an Internet browser will often provide increased security.
CAN I OPT-OUT OF DIRECT ALERT MARKETING PROMOTIONS AND INITIATIVES?
If you do not want to be contacted for product, service or marketing initiatives, or if you would like to be removed from any direct marketing initiatives, telemarketing or direct mail or e-mail lists, or if you would otherwise like to limit our use or disclosure of your personal information, please contact us as indicated below.
Except as required or permitted by applicable law, we will respect your wishes relating to the use of your personal information and we will ensure that your file reflects the limitations that you have requested. Unless they are obvious, we will advise you of the consequences of withdrawing your consent. For example, if you withdraw your consent, Direct Alert may not be able to provide you or continue to provide you with the services or information about products or services or related promotions that may be of value to you.
HOW CAN I ACCESS AND CORRECT ERRORS IN MY INFORMATION?
You can access and correct errors in your personally identifiable information by contacting us as indicated below.
While Direct Alert uses reasonable efforts to ensure that the information we hold about you is accurate, complete and current, we often rely on you to inform us about changes to your contact or other relevant information (e.g., name, address, telephone number, etc.).
HOW DO I CONTACT DIRECT ALERT?
Direct Alert is committed to continuous improvement, and values your input. We welcome your comments and/or suggestions on improving our Web site and policies. If you have any comments or concerns, or wish to limit the use of any of your personal information that we may have, you may contact Direct Alert at:
Direct Alert
460 Isabey Street
Montreal, Quebec H4T 1V3
1-877-4-911-767
Or you may contact us by clicking on the “CONTACT” icon found on the Direct Alert Web site.
WILL DIRECT ALERT UPDATE ITS PRIVACY POLICY?
We are always looking for ways to improve and update our web site to further enhance its effectiveness. Consequently our policies including this privacy policy will continue to evolve and Direct Alert reserves the right to alter this privacy policy from time to time and such changes will be effective ten days following the date on which this privacy policy is revised and posted to our Direct Alert web site. We encourage you to visit our Privacy page from time to time to view our most current privacy policy.
This statement is effective as of August 28, 2006.
